Use Google trends as an effective tool to dissect and understand how users are searching. Trends include new keywords specifically related to COVID-19 search trends. You should review on a regular basis to see how people are prioritizing within their searches, and this will help when you are filtering through your keywords in your PPC campaigns.

In a lockdown, the number of mobile browsers has certainly increased than ever before, yet desktop conversion rates are almost double what they are on mobile platforms. Now it is time for businesses to invest in a new mobile apps built with user-friendly formats. Effective mobile websites can give your brand a quick login, seamless page transitions, and speed.

Especially during the lockdown, we can see a tremendous surge in the consumption of OTT platforms. The rising popularity of video content among users will put considerable focus on the video content. Brands should make the most out of this habit of consumers and should start creating more snackable video content specially curated for social media platforms and consumptions.    

Better customer experience is always the top priority for the business. Due to the large number of consumers relying on digital marketing, utilizing better user service is a way to satisfy customer&rsquos needs. People prefer chatbots because it is responsive 24/7 and can answer queries accurately and promptly.

It is important that brands keep their audience engaged but they need to avoid bulk messages and automated communications. Personal connect is very much important when you are sending an email to your customer. If you are sending an email to your customer make sure you explain how your business is handling the crisis, what all strategies you have taken to tackle the economic situation and also use this opportunity to differentiate yourself from the rest.