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Google Starts Battle Against Heavy AI-Generated Content
March 14, 2024 #AI

Google Starts Battle Against Heavy AI-Generated Content

Experts believe that Google's change of its spam policy to eliminate artificial intelligence (AI)-generated clickbait from search results will benefit enterprises that focus on providing high-quality, user-centric content, setting them apart in a competitive landscape.

The search giant is working to improve the quality of its search results by filtering out web pages that deliver a bad user experience or appear to be built only for search engines rather than actual users. This strategy adjustment is likely to significantly improve the quality of online content.

Businesses that rely heavily on generative AI to generate huge amounts of material may experience a decrease in search visibility if their content is classified as spam under the new policy. This will need a change towards investing in higher-quality content that is carefully created by humans, possibly with the assistance of AI material, and better serves the user's objective.

Fighting AI Spam

Google recently announced that it would tweak its algorithms beginning in May to exclude low-quality content from its search results. This endeavour is in reaction to the growing popularity of AI-generated content that is optimized for search engine results. The simplicity of use and availability of AI techniques has resulted in a proliferation of content designed particularly to match Google's search parameters.

Google's upcoming improvements will not just target AI-driven SEO content, but also address the issue of low-quality contributions on high-credibility websites.

The purpose of these modifications is to increase Google's ranking systems' ability to distinguish relevant pages from those designed for search engine optimization.

The goal is to reduce the amount of low-quality content in search results, guiding consumers to more trustworthy and useful websites.

Google aims to utilize the lessons learned from an algorithmic change in 2022 that aimed to reduce unhelpful and repetitive information in its next version. This method is intended to guide people to material that is both valuable and of high quality.

Google predicts that the impending changes will result in a 40% reduction in spammy and unoriginal search results. Furthermore, the upgrades will help identify and classify expired domains repurposed for clickbait as spam.

Website owners have been given two months' notice to prepare for the changes, which are set to take effect on May 5. They are recommended to update their websites to meet Google's new quality guidelines, ensuring that their material stays visible and relevant in search results.

Google Search's guidance about AI-generated content

How To Stand Out in Search

To optimize results under the new Google search rules, publishers should concentrate on producing unique content. Google's emphasis in recent years has been on "helpfulness," thus information should serve a legitimate purpose to assist the user by delivering unambiguous answers to the query, he stated.

Another essential issue is how you may bring additional value that nobody else is delivering. Google possesses a patent on an information gain' score, which analyses content based on how many unique points it contains compared to other similar pieces.

Copycat Content Antidotes: Data, Perspectives, and Insights

Google is receptive to automation when applied strategically to improve quality. The idea is to produce people-first content based on original research, new insights, and subject matter expertise.

The recent Google upgrade confirms what we've been saying for years: AI-generated content isn't a silver bullet. To compete in the changing search market, content teams must focus on producing truly meaningful, original material that reflects their unique skills and insights. Anything less won't do.

Some of our main recommendations from that blog include:

Google's most recent update underscores this mentality. If you haven't already, it's time to discard the "Ultimate Guides" in favour of content that includes innovative ideas, thorough research, and real-world insights. Your audience and Google will appreciate it.