Today, we can do almost everything online, including shopping. According to a recent report, it has been predicted that 95% of purchases will be made online by 2040. However, if a website does not offer user-friendly features, it will lose sales and revenue.
For example, more than 60% of visitors will leave your website if they find it difficult to search for the product they are looking for. Further, they also believe that the quality of user experience provided by an e-commerce company is more important than price.
Owning to this increased demand for user-friendly e-commerce websites CSIPL, the best e-commerce website designing company in Delhi, has seen a surge in demand for e-commerce website design services. As website design experts, here we will share some tips for creating an effective and user-friendly e-commerce website.
Your website should be simple and convenient to use so that even a layman can use it happily. Too much clutter on your website will distract users. The more complicated your website, the more users will hesitate from visiting. Hence, build a clean, easy-to-use, and simple design that focuses on selling your products or services. Make your menu options simple by organizing and grouping your products with easy-to-use navigation.
Having a responsive web design means offering a standardized online shopping experience to all customers on different devices i.e. smartphones, tablets, desktops, laptops, etc. A responsive web design makes your e-commerce store accessible on these devices which can increase your sale and revenue.
You have to use high-quality product images if you want customers to buy your products. High-quality images give them a clear sense of what they are buying. Ensure customers can zoom in and out of the images &ndash and be sure to highlight the top features and benefits. Apart from high-quality images, you can also include videos, especially if you are selling a product that requires a demonstration.
Make sure your checkout process is straight, easy to navigate, and crystal clear. Remove any unnecessary steps and focus on getting the essential customer information for billing and shipping. Prove as many payment options as you can such as digital wallet, UPI, Pay Later option, etc. so that every buyer can easily make a purchase.
Today, most consumers look for a product or service on a search engine before visiting any online store. So, if your online store is not in top results, you can miss out on a sale. Hence, you should make sure that your website is SEO-friendly and do everything to rank higher in Google search, which is based on searches related to the products/service you are offering.
Developing and running a successful e-commerce website is not an easy task. Now you know how to make a great e-commerce website, you can use these tips to design an outstanding e-commerce website that can improve your conversion rates and drive more sales.
At CSIPL, a leading e-commerce website development company in Delhi, we create e-commerce websites for different industries that fit with the brand. Our team of expert developers takes care of all technical aspects to make sure that everything works efficiently and effectively.
So, what are you waiting for? Give your e-commerce website the new life it deserves today!