By 2040 95% of all purchases will be through ecommerce - a NASDAQ report says. Currently, 93.5% of internet users buy products online. Whether you want to increase your customer base by reaching out to more people, build loyal and happy customers, increase your sales, improve brand visibility, help your customer buy without any hassle, ecommerce website development can take your business in the right direction if you can avoid a few common mistakes. CSIPL is the top ECommerce Website Development Company in Delhi which creates meaningful digital experiences considering the industry-specific needs and delivering spectacular e-commerce websites.
1.       Choosing Wrong E-commerce Platform
Whether you are new in the e-commerce business or an established player, the ecommerce platform you choose to develop your e-commerce store has the potential to either make or break your business. It defines the way your products are showcased and sold. It also plays an important role in attracting users and how you scale the business over time. A wrong ecommerce platform can cause a lot of issues like revenue loss, lower conversions, traffic reduction, security issues, poor design, and a lot more. Hence, be careful in choosing the right e-commerce platform.
2.       Not Using a Scalable Website Design
The base of your business success can be solidified by choosing the right ecommerce platform. Other than choosing the right e-commerce platform, picking the right website design that is set up for future growth is equally important. If you want to expand your business in the future, you might need to integrate complex features and offer a wider, better range of products. You need to set up your website to accommodate this. Hence, you must discuss these points with your ecommerce website development company, ensuring that your website design evolves as the business grows. If you do not do so, some very expensive & time-consuming obstacles may occur in the future.
3.Complex & Bad UI/UX
The ecommerce website should have smooth functionality & design. Of course, your website should look pleasing, but while developing it, you must make sure that it also converts leads into sales. Confusing navigation or difficult content, or some of the features are not working properly, will make users frustrated which can cause them to go somewhere else. Hence, pay proper attention to navigation and UI design. Incorporate the best UI UX design to deliver an unforgettable User experience to your audience brought to you by CSIPL, the top ecommerce website designing company in Delhi.
4.Wrong Product Image
An image is the first impression of your product which can either make or ruin your brand as a whole because it can help your customers to know and understand what they are buying by providing information about the products.  Like the physical store, in ecommerce, the consumer cannot touch or feel the product. They can only feel it through images. To ensure better sales, better presentation, better profits, you must make sure that you are putting more and relevant product images on various edges.
If you want your customers to make their purchases quickly and effectively then your website should be designed to make the transition from decision-making to purchase extremely easy. Once the customer has made their decision, the purchase should be quick. The check-out should be done with a few clicks. If the check-out process is complex with too many steps, the customer is unlikely to make the purchase. Hence, make sure the checkout is easy.
Building an ecommerce website needs expertise and experience. To make sure you get the most out of your e-commerce website, you can start by avoiding the above mistakes. However, if you want to develop an e-commerce website for your business, you can always consult an expert like CSIPL known for providing custom ECommerce Website Design services in Delhi.