Colour plays psychologically on people's mind right colour expresses the message of the website and create powerful image of the brand, and that's why you need a professional company that offers web designing services to ensure an appealing colour theme for your website.
Colour is one of the most important aspects of a website design the colours used in the websites attract the user's attention in a good or a bad way. Colours psychology is an important part of branding, identity, and logo design for businesses as each shade has its own psychological representations and it influences the consumer's psychology.
If your website is not appealing to its viewers, then the users will not scroll through your content or will leave the site altogether, or opt for a better alternative.
Website colour choice is never an easy decision it takes all lot of research to check which colours create an impact on the consumer's mind and how does it attract users to scroll over the website.
If you are hiring a web development company to build a new website from scratch or trying to get a makeover for your old website and finding it difficult to choose the right colour combination, then this information could prove to be helpful.
We put forward various colours that are good to be used in different industries creating a strong appeal to the website visitors. According to our expert designers at CSIPL, which a reputed website designing company in India, here are a few website colour trends, chosen according to the industry, that help to create that appeal to the website.
Real Estate & Construction
Real estate websites tend to shuffle between dark blue, sky blue, and grey. Other than that, brown colour is preferred as a representation of soil. Blue colours represent the sky and further the solid blue lends a sense of trust in the brand.
Food & Restaurants
Most restaurants often use colour pallets that include red, yellow, white and black. Red and yellow colours have been associated with enticing hunger. White and black colour bases are often used in the backgrounds to highlight the red and yellow.
Shopping Malls actually attract people to their website by using bold colours. Black, golden and red are preferred for malls and shopping complexes. These colours are very bold and thus give a perspective of the powerful and royal representation of the websites.
While creating a medical website, one must make sure that while looking at the website it must evoke the feeling of trust, security, and calmness. Blue is perfect for a medical website because blue represents "trustworthy". Many medical sites use a combination of both white and blue.
The educational website is often represented in faded green colour because the green colour represents peace, hope, calmness, and trust. No one scrolling through an educational website would want darker colours on the website as it creates a negative impression.
Having a website with responsive web design & development is not enough, getting a strong colour scheme is equally important. It will make it easier for people to recognize your brand. Therefore, choosing the perfect colour combination is crucial for creating a successful professional website.
To figure out the best colour for your industry, one should do proper research and then one will see the right colour patterns, or take help from professional designers.
CSIPL is one of the best website designing companies in Delhi NCR where you can get your website designed and we'll make sure that the colour theme for your website appeals your prospective customers.