According to Statista, Mobile accounts for approximately half of the web traffic worldwide. In the third quarter of 2020, mobile devices (excluding tablets) generated 50.81 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. Google had the highest share of organic mobile search traffic with 61 percent.
Hence, if your website is not optimized for mobile devices then you are losing leads and conversions. Further, your website also becomes virtually invisible on the web and this could hurt your ranking.
Mobile has become important and Google keeps changing its algorithm to reflect this change. But not to worry! Optimizing your website is easy and the SEO Company in Delhi NCR can help you in optimizing your website for mobile devices.
Mobile SEO Tips to Improve Your Rankings
Let's take a look at seven of the most important mobile SEO tips you can use to increase your rankings.
Google provides some tools that you can use to check whether your site is mobile-friendly or not. One such test is the mobile-friendly test. You just need to put the URL of your website and click on search. The result shows whether your website is mobile-friendly or not.
After the 2018 Google speed update speed became an important factor in mobile search ranking. The update affected pages that loaded slowly. However, Google asserted that search intent may succeed speed i.e. a page may still rank for relevant content, even though it's slow. Though your page will rank for relevant and useful content, optimizing the speed of your pages is a smart move because poor speed leads to increased bounce rates for websites.
A responsive design will allow your website to change its outlook depending on the platforms i.e. devices. For example, your site will look different on various devices such as a mobile, tablet, PC, etc. The elements change to optimize for the screen on which they appear. The site will change either based on text or content. A responsive design will eliminate or enlarge text depending on the screen type.
Benefits of Responsive Design:
Today's customer has varied choices because they use different channels. For instance, many consumers use one channel to start a transaction and end on another. Hence, make sure that users can access both mobile and desktop versions easily. They should also be able to do different actions and complete transactions seamlessly across devices.
We are living in an age where people have their mobile phones always with them. Hence, they prefer to search or purchase things on mobile rather than desktop. According to a recent study, it has been found that people spend half of their time on Smartphones. To ensure visitors spend more time on your site, you need to optimize your content. Visitors should not have to glare to read your content or zoom in to view images.
The search phrase "near me" is crucial for any marketer. Mobile searches containing phrases such as to buy, can I buy, etc. have grown manifolds lately. Your mobile site should include these searches by giving users exactly what they want. Optimizing your site for local SEO helps your business look for relevant local search queries.
According to GlobalWebIndex, people spend an average of two hours and sixteen minutes on social media platforms daily. Therefore, you cannot neglect social media when optimizing your mobile site.
To optimize your site for social media, make it easy for visitors to use the sharing button on your content. The more people share your content on social media, the more likely Google will consider you a high authority site.
These mobile SEO tips can help you make your website rank higher. Also, don&rsquot forget to watch the performance of your site to ensure that you are always on the right track. Further, keep working on improving the user experience on your website. Visitors should be able to easily navigate your site and find relevant, quality content that meets their needs.
Mobile is the future, and the development and implementation of an innovative mobile SEO strategy will help increase the ranking of your site. Get in touch with CSIPL to avail SEO Services in Delhi NCR to optimize your mobile site and make it perfect, not only for Google but, most importantly, in the eyes of your users.