The festival season is around the corner with events such as Diwali, Christmas, etc. the period between November to December is considered ripe by both Online & Offline retailers to ramp up sales. The top E-commerce companies have their trademark events such as Flipkart's Big Billion Day sale, Amazon's Great Indian Festival. These events are marketed aggressively with heavy discounts to attract Indian buyers. According to a report published, online sales during the festive season touched $8 billion.
If you have an online store then we have listed down a few simple steps by which you can remain on track during the festival days and capitalize on the opportunity.
Improve Your Website Loading Time
For your customers, your website is the first point of contact. Hence, your site loading times must be quick. The ideal loading time for your website should be under 1 second, but 2 to 3 seconds should also be good enough. According to a recent study, "a single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load." Further, site loading time is considered as a ranking factor by Google which can make your website featured ahead of your competitor. E-commerce Website Development Company in Delhi & Noida can help you optimize the loading time of your website.
Safety should be Taken Care of
Website security and safety is another important factor in the customer's mind while shopping online. A recent study reveals that more than 50% of customers would not buy from a site that temporarily lost the green bar SSL validation. Hence, make sure that your website has SSL encryption certificates to increase customer confidence and improve your site security. Also, using trust badges or seals has been known to raise customer confidence in site security. Lastly, ensure the combination of multiple payment gateways to offer several choices to your customers.
Make Your Website Mobile Compatible
According to a study it was found that in 2020, 51% of online purchases were made from a mobile device in India. It also states that 70-75% of purchases were made through mobile apps. More than 60% of India's online traffic originated from mobile phones. Also, it has become a popular mode of online shopping for Indian consumers, hence, it is important to have a mobile-optimized e-store that looks great and works flawlessly.
Re-design Your Website
A well-designed website is always helpful as it appeals to the consumer in many ways. Hence, customize your website design to welcome the festive spirit and see an increase in customer engagement and a decrease in bounce rates. Furthermore, fix issues with the customer experience to ensure a seamless process from start to end.
Improve Customer Support
You should maintain a robust customer support system to handle increased customer queries during the festival period. Doing this will help you maximize conversions if you can engage with and guide shoppers through every step of the buying process. Handling customer complaints and queries is supreme to the success of your online business. One way to achieve this is by providing a live chat feature on your online store and your mobile app. This will enable your customers to have a point of contact for your brand.
If you have an online store, you need to make sure that your website is ready for this festive season. Ensure that your online store is well equipped to manage the heightened site traffic during the festive period so that you can maximize your conversions. Every customer is looking to get an exceptional shopping experience during the festive period. Make sure to follow the above-mentioned steps to ensure a great season for your online store. CSIPL, a leading E-commerce Website Design in Delhi can help you achieve the desired result this festive season.