Diwali is one of the biggest and most celebrated festivals in India and is just around the corner. Over the past few years, it has changed into one of the biggest shopping festivals too! Being an auspicious event, people look forward to this festival, especially for big purchases. There will be huge digital speedup for brands as consumers gear up for Diwali and the festive season beyond it. Brands across the shopping and food and drink industry are expected to gain from the boom in digital adoption and the expanded mobile market. This is where a digital marketing company in Delhi and other parts of the country come into action!
To be a part of this highly competitive situation during Diwali, you must implement some steps and digital marketing tips that can help you stay alive in the market.
Timing is Crucial
The timing and significance of advertising are always important. You should first examine:
You should ask these questions, and then only you can figure out whether you are promoting your product at the right time or not. Doing this will also help you to come up with some creativity that can justify your product launch at this seasonal time.
Evaluate Your Product Impact
Your product or service area is very crucial before you advertise it. During festival time, people are more likely to buy new clothes, gifts, lighting, firecrackers, greeting cards, electronics, and of course, auspicious items. If you think your product can invite customers during the Diwali season, then you can surely go ahead in marketing. Do not just assume that anything you do will work during the festive season.
Know Your Customers
Before you start selling your product, it is important to understand the behavior of your target customers.
Gathering this information will help you to think about your plan and where to focus to get sales. If your customers are more likely to buy from an online platform, then, in this case, you can use different marketing channels such as:
Understand Your Competitors
During festivals, you will always see that your competitors are always at their heels for selling their product/ service. Further, with the availability of various types of analytics tools such as Google Analytics, the reason for exclusivity fades off. Hence, to get an edge over your competitors, you must do thorough research about the market and know about the latest trends.
Make Effective Strategy
After having a good knowledge of all the related prospects, you have prepared yourself to structure a plan that can help you stay in the market during the competitive Diwali season. But you have to be a little careful because you cannot afford to commit any mistake at this moment. Make excellent use of social media platforms such as Facebook, Twitter, or Instagram, and run the best social media campaigns this Diwali. Analyze the market, strategize your vision, focus on the entry point, locate your audience, and just shoot the arrow on target.
With improved buyer awareness, CSIPL, a leading digital marketing agency in Delhi NCR, anticipates an increase in consumption of festive content on digital and social media platforms, splurge in online searches/ queries for the products that customers wish to buy, and increased share of YouTube, Facebook, and Instagram in a big way. Hence, to quickly sell your products this festive season, take the help of digital marketing to boost your online presence and sales.