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How to Improve Website Rank on Google & Other Search Engines?

Search Engine Optimization
How to Improve Website Rank on Google & Other Search Engines?

Top rankings are a pinnacle of online website success. According to a recent study, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.

Today, everyone wants to improve their visibility on the web and many are looking for various shortcuts and SEO Company in Delhi to achieve that. But the fact is that SEO is more of a long game and anyone promising quick results should be greeted with a high level of skepticism. Here we will break down the steps needed to boost your visibility in the Google search engine result pages (SERPs).

As you know to reach the top in SERPs in less than 1 year, takes lots of hard work, skill, and sometimes luck. So, if you want to boost sales and conversions by taking your website to the first page of Google, here are five steps you should take.

Start With a Strong Foundation

  • Poor website structure and information architecture can doom even the best SEO campaigns.
  • If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer.
  • Think about "usability first" on a mobile platform. That is the pathway to success.

Make Mobile Compatible

With Google rolling out the mobile-first index, your website needs to pass the mobile-Friendly Test.

In order to avoid a mobile ranking meltdown, you should double down on mobile tasks and performance. Think about what users want to do on your site, once they land on it. They need to be able to perform those basic tasks smoothly and without difficulties, even while multi-tasking. Loading time is a huge factor on mobile devices, particularly since most of the connections on mobile tend to be slower than those of PCs. Some of the best SEO Company in Noida can help you achieve it with an ease.

Optimize For Speed

For both mobile and desktop, you must continuously monitor the speed and keep improving it. Use the Google PageSpeed tool to benchmark performance. Here's how you can execute page speed optimization:

Image File Size: Use your preferred image editing program. Before uploading, you can further optimize your image by using an image compression and optimizer tool. 

Browser Caching: When a web browser loads a page, it loads many resources. Browser caching stores these resource files locally on the users' computer. That way, when a user navigates to a new page, those resources need not be loaded again. For most sites, the best way to enable browser caching is by adding code to the web host/server .htaccess file.

Script Handling: Before loading many JS and CSS files to enhance your site, make sure that you need those extra developments as they end up slowing down your website. You can also minify your files by stripping comments, for instance, to keep things running fast.

If it's possible to merge several s into a single file, go for it. That way, there will only be one retrieving call to the server to load all the s.

Work on The Links

Both internal and external links continue to have a huge influence on how your website ranks. Here are a few tips for polishing up your link game:

  • Fix broken links
  • Exact match anchor text
  • Turn site mention into links

On-page Optimization

Google wants to help you out here with its Search Engine Optimization (SEO) Starter Guide meant for anyone interested in promoting online content via Google search. As with website architecture, just doing the fundamentals, as explained in this guide, will put you above many of your competitors.

Conclusion

As Google continues to close the door on spammy techniques and schemes, anyone serious about digital marketing needs to take a long view. The strategies mentioned above aren't new. They do, however, require work and a continual investment of resources. If you're looking for SEO Services in Noida then CSIPL, one of the leading SEO service providers in the Delhi NCR region can help you with an excellent SEO service to help improve the ranking of your website. Get in touch with us to take your business to a new height.

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