Social media, such as Facebook, LinkedIn, Twitter, are widely seen as meeting places for people across the world. However, social media are also centers where information, content and opinions about brands and products are shared. Effective Social Media Optimization (SMO) is aimed at harnessing the power of social media to promote businesses and brands. CSIPL’s SMO team uses targeted advertising campaigns and custom, optimized social media profiles to ensure that its clients’ brands reach wider audience. It helps its clients become more visible and recognizable on social media networks so that there is a positive impact on website traffic and sales.