Search Engine Optimization, known as SEO is the process of promoting web content and websites on internet-based platforms like search engines, directories, and listings. The objective of SEO is to help the web material get promoted by highlighting its key features, thus allowing access by targeted and specialized segments.
 

The essence of SEO is providing access and highlighting key features. As a concept, SEO sounds complicated to grasp; while it is time intensive and expertise rich to implement, it is the process that takes a company website from simply existing to having a standing on web domains and getting promoted in the most efficient way technology can provide today.

In simple terms, this literally translates into being able to find a company website at the forefront of all internet based searches, to appear on the first few pages, and to be able to create a space in the top ranking of that search area. Since the idea of SEO is to optimize, that is precisely how it serves to promote a website to higher and more visible ranks in a search engine results page.

CSI boasts an SEO team that is experienced for over 5 years in this area, and has been able to provide a boost in rankings and priority listing in terms of search engines.

The method in which the SEO process if incorporated into a website includes any of the following:

• Page and link renaming
• Site-map update / creation
• News Section update / Creation of RSS Feeds / Feed Validation
• Tagging
• Additional Navigation Bar
• HTML Coding Validation & Correction
• Robots.txt
• Image Optimisation
• URL Architecture
• 301 Permanent Redirect
• Inbound Links
• Google / Yahoo Site Map or Code Search Sitemap